While IBC is abuzz with industry talent, we have some news to share from home: Avid’s style is getting a tune-up.
It takes panache to lead the pack in today’s hustle-bustle world of media production. That’s why we at Avid have been working on a fresh, modern, bold new way to share who we are with the rest of the world as we move into the next era of audio, video, and broadcast entertainment.
Our new look and feel gets to the heart of our mission to equip creators like you with the technology and tools needed to entertain, inform, educate, and enlighten the world.
Still the same Avid—just refreshed. You may spot some subtle changes in the coming months while we keep improving the solutions you need to get things done.
Meanwhile, the show must go on! Stand 7.B55 is bustling away at IBC, and if you haven’t grabbed a spot at one of our many training sessions you can still do so here.
Powerful publishing is on the horizon
Avid is making waves with some instrumental solutions and updates just announced at IBC. We’re excited about our new SaaS offering MediaCentral | Publisher, which is powered by Wildmoka and helps improve efficiency across the board.
This robust solution enables media producers to create content, add graphics and branding, and publish videos quickly to multiple social media and digital end points. That means increased revenue and boosted viewership to broaden your reach—all so you stay one step ahead of the competition.
We’re previewing upcoming features for post-production professionals too, including new support for higher video resolutions and frame rates. For all of you music makers out there, Pro Tools 2019 is in the midst of its European debut at IBC with an update that allows teams to work faster and more creatively on the most complex projects without missing a beat (or a high note).
There’s a lot more to come from IBC 2019! Check back for announcements and follow us on social media to stay on top of everything we’re working on.
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